Common Sense Implement the right strategies
for achieving smarter goals
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Common Sense is an internationally active B2B agency, which specializes in marketing strategy development, consulting, communication concepts, and their full-service realization/implementation. Agenda-setting and live communication - from conferences and roadshows to roundtables and corporate events (onsite, hybrid, and online) - as well as business development and alliance marketing with special focus on the healthcare and IT industry complement our core competencies and main fields of activity.
Events Connect with your stakeholders -
nothing beats the live experience
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Common Sense Events provides concept development for onsite/hybrid/online conferences, roadshows, workshops, corporate events, and various other forms of live communication as well as the full-service planning, management, and execution. Further events included the roundtable series of the Global Clinical + Care Coordination Forum (Dubai, London, Paris, Moscow, Hamburg, Copenhagen, Warsaw, etc.), the Healthcare Executives’ Forum, Wirtschaft + Politik im Dialog, E-Health Insight, Health Talk, and many more.
Healthcare & ICT Drive the transformation of care delivery and join an innovative ecosystem More Common Sense Healthcare supports companies seeking to drive the global transformation of healthcare delivery. Innovation strength, competitiveness on a global scale, and an ongoing dialogue with all stakeholders - including patients! – will be the crucial success factor for healthcare providers and the healthcare industry. We assist you in forming partner networks and establishing communities/ecosystems around your company which promote innovation and extra value, leading to your long-term success. Among others, we manage the LinkedIn group of the Global Clinical + Care Coordination Forum which consists of 5,600 healthcare experts and thought leaders around the globe.

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Our core competencies and services at a glance

Marketing

+ Consulting
+ Interim Management
+ Alliances
and Business Development

Marketing

Broad range of services regarding the development and implementation of an integrated marketing strategy: from consulting to acting as your “outsourced” marketing department or your interim marketing manager. From assessing your current strategy (e. g. PESTEL and SWOT analysis) to the execution of business development and marketing activities including the management of marketing alliances/cooperations.

Content Creation

+ PR/Press
+ Social Media
+ Film
and Agenda-Setting

Content Creation

With authentic and relevant content, you engage with your (potential) clients, add value to your brand, and create trust. Our copywriter are journalists and bloggers. In accordance with a dedicated campaign strategy, they produce excellent content for dissemination as press releases or media alerts, as blog posts, and for social media channels (text, graphic, film).

Events/Live Communication

+ Conferences
+ Roadshows
+ Roundtables and Workshops
and Corporate Events – all online and onsite

Events/Live Communication

We set the stage for you. Do you plan a conference or roadshow which positions your company as thought and opinion leader? Or would you like to engage with your customers and partners at a roundtable? We organize, design, and execute your event as full-service provider: Whatever is needed to make your congress or your customer advisory board meeting a success.

Corporate Communication

+ Websites
+ Films (Image, Case Study, Tutorial)
+ Corporate Publishing
and Presentations

Corporate Communication

By creating a unique brand, we set your company apart from competition. The relevant and authentic values of your company need to be reflected in all corporate design and communication, from websites, newsletters, case studies, image films and tutorials, brochures, magazines, as well as in all presentations (for customers, partners, and investors).

Our recent projects

Digital Conference CARE 2025

  • Concept Development & Agenda Setting
  • Corporate Identity/Design
  • Brand Communication
  • Project Management
  • Public Relations and Marketing: Media Partners, Website, Social Media, etc.
  • Attendees Management (Invitation, Registration, Communication)
  • Budget Controlling
  • Partners and Sponsors Acquisition
  • Livestreaming/Video Presentations
  • Event Execution
  • Post-Event Evaluation/Reporting

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PR Services for UpToDate

  • Strategic Planning
  • Content Creation, Copywriting, and Publishing
  • Media Relations
  • Social Media Communication

Marketing & Communication for Preventicus Managed Care

  • Strategic Planning
  • Brand Communication
  • Development of International Website
  • Content Creation / PR / Social Media / Film-Interview, etc.
  • Corporate Publishing: Broschures, Handouts, Presentations

  • Visit www.preventicus.org

Onsite Conference 2019 of the GCCCF

  • Concept Development & Agenda Setting
  • Corporate Identity/Design
  • Brand Communication
  • Project Management
  • Public Relations and Marketing: Media Partners, Website, Social Media, Handouts, etc.
  • Attendees Management (Invitation, Registration, Communication)
  • Budget Controlling
  • Partners and Sponsors Acquisition
  • Onsite Management/Event Execution
  • Production of Conference Film
  • Post-Event Evaluation/Reporting