Common Sense

Implement the right strategies
for achieving smarter goals

Common Sense is an internationally active B2B agency, which specializes in marketing strategy development, consulting, communication concepts, and their full-service realization/implementation.

Agenda-setting and live communication - from conferences and roadshows to roundtables and corporate events (onsite, hybrid, and online) - as well as business development and alliance marketing with special focus on the healthcare and IT industry complement our core competencies and main fields of activity.

Events

Connect with your stakeholders -
nothing beats the live experience

Common Sense Events provides concept development for onsite/hybrid/online conferences, roadshows, workshops, corporate events, and various other forms of live communication as well as the full-service planning, management, and execution.

Further events included the roundtable series of the Global Clinical + Care Coordination Forum (Dubai, London, Paris, Moscow, Hamburg, Copenhagen, Warsaw, etc.), the Healthcare Executives’ Forum, Wirtschaft + Politik im Dialog, E-Health Insight, Health Talk, and many more.

Healthcare & ICT

Drive the transformation of care delivery and join an innovative ecosystem

Common Sense Healthcare supports companies seeking to drive the global transformation of healthcare delivery. Innovation strength, competitiveness on a global scale, and an ongoing dialogue with all stakeholders - including patients! – will be the crucial success factor for healthcare providers and the healthcare industry.

We assist you in forming partner networks and establishing communities/ecosystems around your company which promote innovation and extra value, leading to your long-term success. Among others, we manage the LinkedIn group of the Global Clinical + Care Coordination Forum which consists of 5,600 healthcare experts and thought leaders around the globe.

Our core competencies and services at a glance

Marketing

+ Consulting
+ Interim Management
+ Alliances
and Business Development

Marketing

Broad range of services regarding the development and implementation of an integrated marketing strategy: from consulting to acting as your “outsourced” marketing department or your interim marketing manager. From assessing your current strategy (e. g. PESTEL and SWOT analysis) to the execution of business development and marketing activities including the management of marketing alliances/cooperations.

Content Creation

+ PR/Press
+ Social Media
+ Film
and Agenda-Setting

Content Creation

With authentic and relevant content, you engage with your (potential) clients, add value to your brand, and create trust. Our copywriter are journalists and bloggers. In accordance with a dedicated campaign strategy, they produce excellent content for dissemination as press releases or media alerts, as blog posts, and for social media channels (text, graphic, film).

Events/Live Communication

+ Conferences
+ Roadshows
+ Roundtables and Workshops
and Corporate Events – all online and onsite

Events/Live Communication

We set the stage for you. Do you plan a conference or roadshow which positions your company as thought and opinion leader? Or would you like to engage with your customers and partners at a roundtable? We organize, design, and execute your event as full-service provider: Whatever is needed to make your congress or your customer advisory board meeting a success.

Corporate Communication

+ Websites
+ Films (Image, Case Study, Tutorial)
+ Corporate Publishing
and Presentations

Corporate Communication

By creating a unique brand, we set your company apart from competition. The relevant and authentic values of your company need to be reflected in all corporate design and communication, from websites, newsletters, case studies, image films and tutorials, brochures, magazines, as well as in all presentations (for customers, partners, and investors).

Our recent projects

Digital Conference CARE 2025

Concept Development & Agenda Setting
Corporate Identity/Design
Brand Communication
Project Management
Public Relations and Marketing: Media Partners, Website, Social Media, etc.
Attendees Management (Invitation, Registration, Communication)
Budget Controlling
Partners and Sponsors Acquisition
Livestreaming/Video Presentations
Event Execution
Post-Event Evaluation/Reporting

PR Services for UpToDate

Strategic Planning
Content Creation, Copywriting, and Publishing
Media Relations
Social Media Communication

Marketing & Communication for Preventicus Managed Care

Strategic Planning
Brand Communication
Development of International Website
Content Creation / PR / Social Media / Film-Interview, etc.
Corporate Publishing: Broschures, Handouts, Presentations

www.preventicus.org

Onsite Conference 2019 of the GCCCF

Concept Development & Agenda Setting
Corporate Identity/Design
Brand Communication
Project Management
Public Relations and Marketing: Media Partners, Website, Social Media, Handouts, etc.
Attendees Management (Invitation, Registration, Communication)
Budget Controlling
Partners and Sponsors Acquisition
Onsite Management/Event Execution
Production of Conference Film
Post-Event Evaluation/Reporting